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Consulting for supply-chain-management and sustainability as well as development and sourcing in fashion, sports and lifestyle

Novel Services

The consulting concept SCPD stands for Seiz Consulting Premium Direct. It focuses on the hierarchy of management and specifically offers a direct, solution oriented und pragmatic consulting for CEOs, COOs, CSOs and buyers.

Goal is:

  • To give you an informed second opinion
  • To provide security and reassurance to your decisions
  • To offer you maximum flexibility
  • To accompany your transformation processes

… Fully utilize Reiner Seiz’s knowledge

Seiz Consulting concept

Use my knowledge and my experience

Reiner Seiz

Chart Management positions Reiner Seiz / Profit development PUMA

Detailed career progression

Reiner Seiz, former member of board of directors of the MDAX-company PUMA SE, was born on 27.06.1963 in Frankonian Hochstadt am Main.

The First Pair of Shoes

In addition to receiving a degree as footwear technician with an emphasis on design and patternmaking, Reiner Seiz also studied to become a footwear producer to not only learn about the creative side, but also the technical side of shoe production.

After successfully finishing his studies, he began to work in the casual footwear industry, where he got recognized as a designer and patternmaker in the upscale men’s footwear industry.

Beginnings at PUMA

In 1989 PUMA AG recognized him and hired him as Chief Designer footwear. His task was to rebuild and strengthen the design department and to integrate freelance designer into the inside process at PUMA AG. During that time period he also designed some best sellers.
Furthermore, he quickly got put in charge of development, which led him to Asia, where he developed some crucial product innovations for PUMA.

From Designer to Sourcing Manager

As a result of his diligent studies and expertise in the technicalities of footwear production, he was given the task of sourcing manager and materials in Europe. Therefore, he was responsible for choosing the suppliers, quality assurance, pricing and on time delivery of all footwear that was produced in Western and Eastern Europe.

In 1993, he was in a leading role during the development and introduction of Puma’s new global sourcing structure. From that developed the sourcing organizations of Asia, Europe and the United States. Thereby, he took over the leadership at the sourcing office of Europe. In addition to being responsible for “Design and Development – Footwear”, he became the “Head of Sourcing Europe” in 1995 and was, thus, also responsible for the sourcing of apparel. Furthermore, he was given the task of building up the accessories department. This position included the product management, design, development and the sourcing of bags and balls internationally.

In 2003, his promotion to “General Manager Global Sourcing” proceeded. In this position, he was given the control over worldwide sourcing. Therefore, he was responsible for the production of all footwear, apparel and accessories. He did not only lead the sourcing strategy, but also the implementation of the PUMA sustainability strategy.

From Sourcing Manager to Board Member

The appointment to “PUMA Group Executive Committee” took place in 2006.
In the time period between 2008 and January 2013 Reiner Seiz was a member of Puma’s board of management as “Chief Supply Chain Officer” (CSO). Through that he had direct responsibility over the management of the company and the corresponding board decisions.
It included the global sourcing, implementation of the cooperation-wide sustainability strategy and was expanded by adding the new department of supply chain management. His task, at that time, was to form regional supply chain teams in order to create efficient processes and minimize inventories and improve margins.

Brief Comprehensive Achievements

Comprehensive tasks responsibility over cooperation as board member

  • Involvement in M&A projects and integration of new brands

Installation and administration of an efficient, service oriented, global sourcing organization with offices in Europe, Asia, North America and South America

  • Conceptual design and introduction of global sourcing controlling systems
  • Development, introduction and implementation of global price and quality strategies
  • Conceptual design, technical implementation, installation, and management of a product development center in Vietnam

Global supplier strategies as well as the introduction of a selection and assessment system, the strategic management of suppliers with annual “Supply Summit” and “Supplyer of the Year Awards”

Implementation of the cooperation-wide sustainability strategy

  • Expansion of the “PUMA.Safe-Team” to implement and control the strict PUMA social standards and to uphold ecological and environmental goals, at Puma as well as at the suppliers

Seiz Consulting

Establish a consultancy company with focus on Supply Chain Management, product development and sourcing as well sustainability in the sector fashion- and lifestyle.

Consultancy projects:

  • Development of a global sourcing strategie taking sustainability standards in consideration
  • Design, development and sourcing of sport- and lifestyle collections for various well known brands.
  • Develop a masterplan to implement footwear as a new category for a big fashion dealer.
  • Health Check for the development and sourcing of a sporting goods brand during an M&A project
  • Foundation and implementation of a sneaker brand from the logo development, the production creation and realization to the sales and logistics.

Seiz Consulting – Through us, your decision yields confidence


Reiner Seiz founded Seiz Consulting on 01.02.2013 in Forchheim, Germany.

The former MDAX board member of Puma SE wants to pass on his expertise and knowledge in a form of a strategy and management consulting company to other cooperations. The focal points are sourcing/procurement, supply chain management and sustainability.
We do not only provide our services to big companies and medium-sized businesses, but also young and ambitious labels, which are expanding strongly. We are an experienced partner at your side, who will assist you in building the necessary structures, processes and systems in order to secure long-term growth in fashion, sports and lifestyle.

You want to expand your product range?
We do not only develop the proper concept for you, but also implement it through our Seiz Sourcing. With us you can obtain everything from design to delivery from one source. The existing networks to capable and reliable production plants allow us to find a suitable supplier for you worldwide.
If you decide to purchase directly and you want to build up a necessary sourcing team we will be the right partner choice.

You want to create a new brand?
We are the founder of newfs, a new footwear sneaker brand, which we developed and implemented from A to Z. Name and logo development, brand strategy, product design and development, sourcing and logistics, sales to German trate, online and own retail. All of this in less than 16 month form the idea!

Seiz Consulting and Seiz Sourcing are always up to date with the most recent trends and topics.
Through cooperations with design teams and other consulting companies we complete our know-how and capacity. For the professional conclusion of bigger projects our cooperation partners are available for utilization.

newfs Logo

newfs is a lifestyle footwear brand and a 100% subsidiary of Seiz Consulting GmbH

Our references

These are our strengths


Product design and development

  • Calendar management, go to market
  • Product line planning and development
  • Develop specifications and optimize specifications and calculations
  • Implementation of processes internally and externally
  • Vertical integration

Production & quality assurance

  • Planning and monitoring per KPI management
  • Efficiency increase program (lean and automation)
  • Build up and relocation to a low-wage country
  • Cooperation internal supply chain and logistics processes
  • Order consolidation, material blocking

Global sourcing

  • Strategy, implementation and reality check
  • Build up of countries and supplier matrixes
  • Quality and price strategy
  • Structuring of sourcing teams
  • Operative sourcing / function as a sourcing agent
  • Placement of contract


  • Strategy development
  • Materials
  • Projects
  • Product lines
  • Implementation of sustainability strategy, internally and at the suppliers
  • Implementation of control mechanism and audits
Competence in Supply-Chain-Management

We accompany you, we are your second opinion



Project based: Analysis, concept and implementation


SCPD: pragmatic, direct and straight to the point

The consulting concept of Seiz Consulting Premium Direct – or in short SCPD – is a long-term applied company accompaniment, which is residing between interims-management and project based consulting forms.

The concept supports decision makers in a pragmatic and efficient way. Thereby, the fast and direct solution of your assignment of tasks is the focal point. We offer services in clearly defined packages with fixed pricing.

Help yourself!

SCPD - classical consulting und interims-management

SCPD “Direct”

Reiner Seiz exclusively

1 day

  • Includes:
  • 3 hour meeting e. g.:
  • impulse speech
  • discussion
  • Q and A
  • Meeting preparation, airfare, travel and accommodation expenses are all inclusive.
Specifically for:
  • Companies, company leaders and decision makers, who want to learn from RS.
  • Companies, that want to experience RS in an impulse speech or in a discussion panel round, and through that receive input and problem solving ideas.
  • Companies, that are not sure if the classical, project based consulting or the SCPD packages are the right fit for them.
Price per request

SCPD “Quarter”

Reiner Seiz exclusively

4 days

  • Includes:
  • Meeting preparation and post processing
  • Airfare, travel and accommodation expenses all inclusive
Specifically for:
  • CEOs, COOs, CSOs and sourcing manager, who, for instance, want to discuss today’s topics quarterly.
  • Executive directors, who want to discuss topics in groups of two, even outside of their company.
  • Decision makers, who seek a second objective opinion and want to secure their decisions.
Price per request

SCPD “Flex”

Reiner Seiz exclusively

30 days

  • Includes:
  • 10 days meeting at location
  • 20 days of preparation and post processing
Specifically for:
  • Companies, who wish personal consulting and direct input in meetings from RS, but don’t want diversion, nor his accompaniment throughout the project.
  • Leadership and decision teams, that want to include RS from time to time for decision-making.
Price per request

Seiz Sourcing – We design, develop and source your turnover and profit


Logo Seiz Sourcing

Services & Solutions

design/collection development and sourcing

search and procurement of suppliers, quality assurance

As an extension of our services we founded Seiz Sourcing.
At Seiz Sourcing we offer you the whole value chain from design to delivery in your warehouse.

Our cooperations with experienced designers allow us to develop proper footwear, apparel and accessories collections, according to your price and quality requirements.
Whether as an importer, sourcing-agent or as licensee, we will find the proper solution for you.

Seiz Sourcing

Use our information network

Social Media / Press

We look forward to meeting you!


Seiz Consulting GmbH
Lärchenstr. 9
91334 Hemhofen, Germany

Phone: +49 173 57 19 716

Portrait Reiner Seiz

What is your challenge or project?

I am personally available for you!

Your Reiner Seiz
Managing Director of Seiz Consulting GmbH

Legal notice

Seiz Consulting GmbH
Lärchenstr. 9
91334 Hemhofen, Germany

Phone: +49 173 57 19 716

Registration Court: Fürth
Registration number: HRB 16014
USt-IdNr.: DE287736254
Business leader: Reiner Seiz

Webdesign: Wildner+Designer – Advertising Agency – Nuremberg, Fürth, Erlangen

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